LAST REVISED: February 13, 2022

This Privacy Notice for California Consumers (“Notice”), provided by Apex Financial LLC (“Apex Financial,” “Company,” “we,” or “our”), supplements, and is expressly made part of, the information contained in Apex Financial Online Privacy Policy and applies solely to those who are consumers (“you” or “your”) as defined in Section 1798.140(g) of the California Consumer Privacy Act of 2018 (“CCPA”). We adopt this Notice in compliance with the CCPA and any terms defined in the CCPA have the same meaning when used in this Notice.

Apex Financial LLC collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). As a consumer, you have certain rights regarding your personal information as defined in the CCPA. This Notice provides you with information on how Apex Financial collects, uses, and shares personal information. It also outlines the rights you have regarding personal information that we collect from you and describes how you can exercise those rights.

Collection and Use of Personal Information

Apex Financial LLC is an institution that is subject to privacy provisions as described in the Gramm-Leach-Bliley Act (“GLBA”). Section 1798.145(e) of the CCPA does exempt personal information collected by a covered institution pursuant to the GLBA. Accordingly, much, if not all, of the data consumers provide to Apex Financial LLC, or that we collect from consumers, will fall within the GLBA exemption to the CCPA’s definition of personal information and thus outside the scope of the CCPA.

Apex Financial LLC recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer.